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BCC Research Analysis Projects Global Market for Mobile Location Technologies Worth $48.8 Billion by 2012

According to a new technical market research report, Global Mobile Positioning Markets: Commercial, Military, Homeland Defense (SAS011B) from BCC Research (, the global market for mobile location technologies will be worth $23.2 billion in 2007. This is expected to increase to over $48.8 billion by 2012, a compound annual growth rate (CAGR) of 16.1%.

The market is broken down into applications of vehicle navigation, surveying and mapping, machine control and others. Of these, vehicle navigation has the largest share of the market. Valued at nearly $15.5 billion in 2007, this segment is expected to be worth $38.2 billion by 2012, a CAGR of 19.8%.

The vehicle navigation share of the total market should grow from 67.9% in 2006 to 78.2% in 2012, mainly due to greatly expanded use of portable car navigation devices. Most other segments, with the exception of recreation and fitness, are expected to lose market share from 2006 to 2012, while continuing to grow in absolute terms.

The second largest segment, surveying and mapping, was worth an estimated $2 billion in 2007 and will reach $3.2 billion by 2012. Machine control is currently a $1.1 billion segment that will be worth $2.1 billion in 2012, a CAGR of 13.4%.

While it was the Global Positioning Systems satellite system that launched the mobile location market, today nearly 75% of all applications use either augmented GPS technologies such as the Wide Area Augmentation System (WAAS) or hybrid systems like wireless assisted-GPS (WA-GPS). By 2012, augmented and hybrid satellite location technologies’ share is projected to reach 84.1%.

The U.S. is expected to retain its position as the world’s largest market for mobile location technologies through 2012. Otherwise, Western Europe (i.e., the EU plus EFTA nations) should replace Japan as the second-largest geographical market. As a group, markets outside the U.S., Western Europe, and Japan are projected to increase their global market shares to 20% by 2012.

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